Making a typeface that one hundred million people see every day is no small task.
Plau partnered with Rede Globo’s creative team to do just that. The result is Globotipo, a 3-style, 30-font super family created to refreshed and expand the typographic voice for Brazil’s ultimate broadcaster. Check out the video case above or scroll to learn more.

Read an in-depth story about this project at Plau’s Blog (in English).

Leia um artigo em português contando todos os detalhes deste projeto no Blog da Plau.

Creative director
Sérgio Valente, Mariana Sá
Art directors
Washington Teotônio, Alexandre Romano, Christiano Calvet, Felipe Bellintani
Type Design
‍Rodrigo Saiani
Graphic Design
Carlos Mignot, Daniel Rocha, Rodrigo Saiani, Flora de Carvalho, Lucas Campoi, Gabriel Galc.
Hinting
Anke Bonk, Tanja Henze, Monika Bartels — Fontwerk
Planning
Carla Sá
Strategic manager
Bernardo Magalhães
Executive production
Fernanda Deway
Making-of footage
Marcello Cavalcanti
Creative director
Sérgio Valente, Mariana Sá
Art directors
Washington Teotônio, Alexandre Romano, Christiano Calvet, Felipe Bellintani
Type Design
‍Rodrigo Saiani
Graphic Design
Carlos Mignot, Daniel Rocha, Rodrigo Saiani, Flora de Carvalho, Lucas Campoi, Gabriel Galc.
Hinting
Anke Bonk, Tanja Henze, Monika Bartels — Fontwerk
Planning
Carla Sá
Strategic manager
Bernardo Magalhães
Executive production
Fernanda Deway
Making-of footage
Marcello Cavalcanti